Game Writing · Editing · Marketing Communications
TurboDrift AR was a multiplayer racing game built around augmented reality, with players drifting, ramping, and boosting across 15 unique tracks featuring jumps, dips, and other obstacles. The game also featured vehicle customisation, track building, and both AR and non-AR racing modes.
My Role
I worked on the game’s marketing and brand documentation, editing and consulting on its tone, voice, positioning, and messaging.
Contributions
- Edited and consulted on tone and voice guidelines
- Edited and consulted on positioning statements
- Edited marketing and brand messaging
- Reviewed research and documentation covering the game’s audience, positioning, gameplay, and competitive landscape
Project Details
Developer: Fuzzy Logic
Publisher: Newtown Partners
Genre: Racing | Augmented Reality | Mobile | Multiplayer
Status: Defunct