rogerwilco logo

Rogerwilco is an award-winning digital agency that specialises in content, SEO, and Drupal for a range on national and international brands. This is where I began to really cut my teeth in copywriting.

As one of the senior copywriters, I was responsible for writing both offsite and onsite articles. The offsite consisted of generating content around keywords in order to add to client search rankings. The onsite content included website copy, blog posts, and specific articles for clients.

I also penned a few blog posts for the Rogerwilco websites, which were about moving from journalism to copywriting and why journalists make the best (content) marketers.


The face of Burn Media’s family of websites, Memeburn is an online news publication that covers topics from social media faux pas to big enterprise technology, and even some pop culture.

My role at Memeburn is a jack-of-all-trades. I’ve written reviews for movies, such as The Conjuring 2, interviewed an expert on AI (Professor Toby Walsh), and written news articles as well.

Shortly after joining Burn Media, I began handling their Facebook pages, as well as helping out with editorial.


Easily my favourite of the Burn Media websites, Gearburn is centred around technology and video games. The site covers E3 and Apple conferences, cell phones, and mobiles apps, to name a few things.

Some of the articles I’ve written for Gearburn include a review of Metal Gear Solid V: The Phantom Pain, a roundup of Nintendo 2DS and 3DS pricing in South Africa, and why I prefer the PlayStation 3 to the PlayStation 4.


Easily the most niche out of the Burn Media family of websites — and where I cut my teeth — Ventureburn focuses on startups in emerging markets.

Some of the startup articles I’ve written for Ventureburn include an interview with parcel delivery startup, Sendr, covering the Philip and Malan Joubert’s Silicon Valley talk, and putting together a list of fintech companies for Digital All Stars.

Easily one of my most interesting assignments had me chronicling my journey with the Ampion Venture Bus tour.


Fortress of Solitude (FoS) is easily the best geek and pop culture website in South Africa — and that’s not just because I wrote for them, either.

While freelancing for FoS, I reviewed a range of video games, comics, a new Burger King offering, and even stepped in as Editor-in-Chief on a few occasions.

My other writing experience:

  • ITWeb – freelance writer
  • Authors Mag (defunct) – freelance writer
  • MyDigitalLife (defunct) – freelance writer
  • Mac Gaming (defunct) – founder and editor
  • Blue Geek (defunct) – founder and editor
  • LO Magazine (defunct) – freelance writer